Everybody speaks about the digital economy and the transformation effect it produces in business as well as in our daily lives. By now, most of us understand what digital transformation entails and why it is important for businesses to embrace it in full scale. However, the road to transformation becomes more challenging when we try to navigate how to get from where we are today to realizing digitization at its maximum expression. It is easy to get lost amid new technologies and fashionable terms. You can quickly get confused with the role that new artificial intelligence and machine learning tools play in this new world, the significance of the Internet of Things at the point of data capture, the potential of analytics and finally, the ubiquitous role of the cloud.